BMW has definitely ramped up its marketing for the launch of the new 1-series coupe. We’ve already seen the fruits of its advertising partners’ ingenuity on the cover of Vice magazine, and today we’ve been tipped off on the attached video. In it, you’ll see a group of agency types assemble a two-dimensional 1 out of paper and poster board. When complete, they go out for a Flintstones-powered “test drive” in Manhattan to try it out for size. Just remember, crosswalk and sidewalk operation is safe for pretend 1-series Bimmers only.

[Source: BMW via YouTube]

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